Naylors was founded in 1965 by Derrick Naylor and have since established themselves as one of the UK’s leading equestrian fashion retailers. Their first Magento site launched in 2011 on the Community platform and proved to be a hugely successful move for the company. As a result of increased growth and revenue, the site was redesigned and replatformed again in 2013.
The latest site was built responsively to improve the customer experience across all devises and take advantage of the buying opportunity offered by mobile.
Bespoke modules were created for the site to improve user experience and SEO. These included a Brands module, Layered Navigation, a New and Sales module. Integration with Feefo, a third party customer review system, enabled customers to review their online experience with Naylors building credibility for the brand.
We carry out on-going development, support, marketing and design work for Naylors.
What we did
- We designed a new responsive website with bespoke modules and theming
- We developed a content management system making it easy for Naylors to update the site themselves with new products or news.