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Ecommerce 17.10.17

Top 5 ecommerce metrics to benchmark against competitors

In ecommerce, benchmarking your most important metrics helps you set realistic goals and targets, pinpoint your brand’s strengths and weaknesses, …

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Ecommerce 13.10.17

5 examples of effective ecommerce checkout processes from top retail brands

Streamlining the checkout process is key for achieving more conversions. Discover 5 great examples of effective ecommerce checkout processes demonstrated …

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Ecommerce 11.10.17

How to install and use the Facebook Pixel: a guide for ecommerce marketers

The Facebook Pixel is a great feature for tracking user activity and retargeting visitors and customers with relevant paid social …

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Ecommerce 02.10.17

Don’t fear attribution: why awareness channels are still crucial in ecommerce

Despite the emergence of new digital channels in ecommerce, it’s important to understand the impact of more traditional, awareness-based channels …

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