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Ecommerce UX Audit

Discover how your users want to shop online

The user experience audit will help you to identify key areas for improvement and to decide which of them represent value.

  • Persona scenarios
  • Mobile vs desktop
  • UX & UI design
  • Navigation, customer journey
  • Checkout
  • Affordances, heuristics and mental models
  • Conversion rate optimisation
  • Recommendations
  • Prioritisation matrix

Book your ecommerce UX audit

What's involved

Use case vs. Edge case

Through the user research, we will look to identify the use case in a given scenario. The user case is the most common scenario, behaviour or goal. “You can’t please everyone all of the time.” but we can identify your most common user and cater to their needs.

 

How long does the audit take?

The length of time that a single audit takes varies depending on the complexity, but you can expect between 3 and 6 weeks.

This will be influenced by the amount and type of research needed and also your availability for input.

Qualitative and quantitative data

There are many different tools and methods we can use to research your website, and it’s users, the ones we end up using will depend. But, we always prefer a mix of both qualitative and quantitative data. To ensure fair, balanced data. 

 

What happens after the UX Audit?

Once the UX audit is complete, you will have a list of actionable tasks in your prioritisation matrix. Some of these tasks might be ready to go straight into development and others may need to go into a UX iterative cycle where we design, prototyping and user test a concept before developing it.

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