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UX Audit

In-depth ecommerce UX audit by our creative director.

The user experience audit will help you to identify key areas for improvement and to decide which of them represent value to your business.

It will identify your use and edge cases, offer real user insights and take a look to see if UX best practices have been observed.

  • User traffic
  • Persona scenarios
  • Mobile vs desktop
  • Design
  • Navigation
  • Checkout
  • Missed opportunities
  • Suggested development
  • Prioritisation matrix

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What's involved

Use case vs. Edge case

Through the user research, we will look to identify the use case in a given scenario. The user case is the most common scenario, behaviour or goal. “You can’t please everyone all of the time.” but we can identify your most common user and cater to their needs.

Edge cases are less common and not worth disrupting your user cases to please. Edge cases can be catered for by taking them on a slight diversion from the standard journey, letting them carry out their tasks before rejoining the rest of the flow.

Qualitative and quantitative

There are many different tools and methods we can use to research your website, and it’s users, the ones we end up using will depend on a range of factors.

However, we will always use both qualitative and quantitative methods to build up a fair, unbiased picture of what’s going on. On top of that, we will look to have both observational and attitudinal input, and it’s where these overlap that we find the real gems of information.

How long does the audit take?

The length of time that a single audit takes varies depending on the complexity, but you can expect between 3 and 6 weeks.

This will be influenced by the amount and type of research needed and also your availability for input.

What happens after the UX Audit?

Once the UX audit is complete, you will have a list of actionable tasks in your prioritisation matrix. Some of these tasks might be ready to go straight into development and others may need to go into a UX iterative cycle where we design, prototyping and user test a concept before developing it.


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