Author archives: Oliver Lees

DISCLAIMER: This is not a Black Friday blog post filled with generic stats. It’s a strategy and implementation piece focused on helping ecommerce teams drive results through easy tweaks and considerations. Happy reading!

Taking an omnichannel approach in retail is becoming increasingly important, as modern consumers expect a seamless user journey, wherever and whenever they browse and shop for products. Brands must leverage new technologies and utilise the tools available to them, to […]

The term “omnichannel” is often misinterpreted or wrongly attributed in the retail industry. Omnichannel commerce is not just about integrating your ecommerce website with other channels. And it’s goes beyond personalisation and retargeting. Harmonising the online and offline shopping experience is the […]

The term “omnichannel” may feel like a buzzword in the marketing world, but it’s an approach that’s becoming increasingly important in ecommerce, as retail businesses look to create more tailored customer journeys. We look at how to deliver effective personalisation across key […]

Many retailers and online businesses are afraid of negative product reviews, fearing they will damage the reputation of their brand and hinder conversion rate. These days, customer reviews and user-generated content is important in ecommerce for influencing consumer decision-making.

At this time of year, many retailers are planning projects which they hope will help take their ecommerce performance to the next level.

Before embarking on a new ecommerce project or campaign, you need to create strategic goals and realistic targets to set you on the path to success.

When visitors hit your ecommerce website, it goes without saying that it needs to be simple and easy for people to browse and buy. One effective way to help people find what they need and hold their hand through the […]

As we head towards the end of the year, Xmas and New Year campaigns are high on the agenda for retailers. The temptation for brands during the Christmas period is to offer customers the world, including free shipping, to ramp […]

As the ecommerce world becomes increasingly data-driven, retailers must utilise the technology and tools at their disposal to be more analytical, deliver better a customer experience and improve performance.

The digital landscape has changed a lot in recent years, reshaping the way ecommerce businesses interact with customers. Changing browsing behaviours and rising consumer expectations have diluted brand loyalty, in line with a huge increase in competition. As a result, […]

In ecommerce, benchmarking your most important metrics helps you set realistic goals and targets, pinpoint your brand’s strengths and weaknesses, and plan where and how you’re going to improve performance.

As an experienced ecommerce consultancy, we know the importance of using social media channels to enhance your ecommerce strategy. Understanding and engaging with your customers is crucial, and the Facebook Pixel is a great feature for tracking user activity and […]

Despite the emergence of new digital channels in ecommerce, it’s important to understand the impact of more traditional, awareness-based channels.

As consumers become increasingly more comfortable with making purchases via mobile devices, ecommerce businesses must respond by improving their mobile experience. Business insider forecasts that by 2020, mobile will account for 45% of all total ecommerce sales. [Source: BI (http://uk.businessinsider.com/mobile-sales-drive-unexpected-uk-e-commerce-growth-2017-1)]

Split testing in ecommerce is more important now than ever. It’s not enough to simply limit your testing to basic A/B tests on call to action (CTA) button colour, size and positioning. You need to test a whole host of […]

User-generated content (UGC) is becoming increasingly crucial for retailers and adding customer reviews to your ecommerce website is all part of delivering good customer experience.

Within the ever-evolving digital landscape, ecommerce businesses are continually under pressure to meet the fast-moving expectations of modern consumers, amidst advancing technology and innovation trends.

Picture the following scenario: You’ve got great products, a powerful ecommerce platform and you’re achieving high levels of traffic. So, what’s the problem? Your conversion rate is low and you want to turn more of your browsers into buyers. We’re […]

As an experienced ecommerce consultancy and award-winning developer of Magento and Magento 2 websites, we see so many missed opportunities holding brands back and hindering their progress.

As experienced developers of Magento stores, we know that having a great brand and quality products does not automatically equate to a successful ecommerce business. Merchants must work hard to meet the high expectations of today’s savvy consumers.