Journal
Take charge of your ecommerce with the latest insights, updates and resources brought to you by our thought leaders.
Blog
March 29, 2018
How to Create an Omnichannel Personalisation Strategy
The term “omnichannel” may feel like a buzzword in the marketing world, but it’s an approach that’s becoming increasingly important in ecommerce, as retail businesses look to create more tailored customer journeys. We look at how to deliver effective personalisation across key […]
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March 23, 2018
Ask the Masters Magento Webinar with Vinai Kopp
Here at Space 48, we’re very excited about the special guest for our latest “Ask the Masters” webinar on March 28th. The second installment of our new monthly webinar series with the Magento Masters features Magento training guru Vinai Kopp!
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March 20, 2018
Influencer marketing & ecommerce: a match made in heaven?
It’s now well known that influencers can help raise brand awareness, drive engagement and boost conversions for brands, especially via social media. Consumer decision-making nowadays is heavily influenced by, well, influencers! Retail brands are increasingly exploring the best ways to […]
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March 20, 2018
How to build buyer personas for your ecommerce business
These days in the retail world, brands have more data and insights at their disposal than ever before, which means a greater opportunity to connect with and target the right people for your business. To ensure your content and communications […]
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March 14, 2018
Introducing our new Ecommerce Evangelist Tom Robertshaw
Towards to end of 2017, we were excited to announce the acquisition of the ecommerce agency Meanbee. Not only did we acquire a great business, but the move also meant some extremely talented people joining our organisation, who can help […]
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March 2, 2018
How to deal with negative product reviews in ecommerce
Many retailers and online businesses are afraid of negative product reviews, fearing they will damage the reputation of their brand and hinder conversion rate. These days, customer reviews and user-generated content is important in ecommerce for influencing consumer decision-making.
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February 27, 2018
Top ecommerce events to be aware of and attend in 2018
As 2018 is now in full swing, it’s time to get your calendar out and start meeting people, learning from others, sharing your own insights and getting inspired to drive your ecommerce activity forward this year. Fill up your diary […]
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February 26, 2018
What Magento users need to know about GDPR in ecommerce
It’s time to stop putting off your GDPR plans and start seriously thinking about ensuring your business is compliant in time for the looming 25th May deadline. Not sure where to start? Let us help you take the right approach […]
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February 14, 2018
Magento webinar: Ask the Masters with Wagento on 21st February
Join our live webinar and Q&A with Wagento We’re excited at Space 48 to announce that we’ve teamed up with Wagento to bring you the first in a new series of live webinars for Magento users and ecommerce professionals, with […]
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February 8, 2018
7 Emerging Ecommerce Trends to Follow in 2018
At this time of year, many retailers are planning projects which they hope will help take their ecommerce performance to the next level.
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January 30, 2018
Space 48’s move to Manchester: from vision to reality
At the start of 2018, in the amazing surrounding of our new Manchester office, the Space 48 team looks forward to an exciting year in the buzzing tech and ecommerce community of the Digital North! We take a look back […]
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December 19, 2017
How and when to delegate to your ecommerce team
In an ever-evolving industry, full of pressures to keep up with the latest tech innovations and digital trends, every Head of Ecommerce needs to know how and when to delegate effectively.
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December 18, 2017
How to be a better ecommerce leader and inspire your team
The phrase, “Pick a boss, not a job,” has become popular in recent years, as company loyalty has been diluted in a digital world that brings constant change. So, strong leadership is important for inspiring staff to develop, thrive and […]
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December 18, 2017
How to successfully pitch an ecommerce project to your CEO
CEOs and business owners are often short on time, and pinning them down to discuss projects and communicate the key benefits of your proposed ecommerce project can be a challenge. For all you Heads of Ecommerce out there, we’ve outlined […]
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December 8, 2017
5 effective goal setting tactics for ecommerce projects
Before embarking on a new ecommerce project or campaign, you need to create strategic goals and realistic targets to set you on the path to success.
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December 4, 2017
6 time-saving tips to boost efficiency over the Xmas period
We’ve worked with numerous global retail brands on gearing up for Christmas. It can be a tough time of year for ecommerce businesses, as brands prepare their Xmas and New Year campaigns. We hope you find this blog to be […]
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November 28, 2017
5 great tactics to drive conversions with ecommerce website pop-ups
When visitors hit your ecommerce website, it goes without saying that it needs to be simple and easy for people to browse and buy. One effective way to help people find what they need and hold their hand through the […]
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November 22, 2017
Stronger together: Space 48 acquires leading ecommerce agency Meanbee
A note from our MD, Jon Woodall:
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November 22, 2017
Mage Titans Manchester 2017
It started out as a pipe dream… a not-for-profit Magento conference that appealed to Magento developers, and not just the sales and marketing people. An opportunity to connect, contribute, and collaborate with our community. A chance for Magento agencies to […]
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November 16, 2017
Referral marketing: 7 tactics for success
Referral marketing is an incredibly effective form of marketing for increasing sales and conversions. Referral marketing is about purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people […]
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November 15, 2017
7 tips to grow your email list organically
Are you looking for some quick-win tactics for building your email database and acquiring subscribers, to send regular marketing content, news and product offers to? We’ve outlined 7 great tips to grow your email list organically, including examples from top […]
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November 15, 2017
Free shipping for Xmas ecommerce campaigns: yes or no?
As we head towards the end of the year, Xmas and New Year campaigns are high on the agenda for retailers. The temptation for brands during the Christmas period is to offer customers the world, including free shipping, to ramp […]
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November 15, 2017
The very best ecommerce tools for automating processes
As the ecommerce world becomes increasingly data-driven, retailers must utilise the technology and tools at their disposal to be more analytical, deliver better a customer experience and improve performance.
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November 15, 2017
Jon Woodall on moving Space 48 to Manchester
There’s something special about commuting, working and socialising in the Big Smoke; the North West city we fondly call Manchester. Having been in our new office just over a month, we’re settling in well and enjoying the perks of city […]
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October 23, 2017
5 top remarketing tips to attract repeat purchases
The digital landscape has changed a lot in recent years, reshaping the way ecommerce businesses interact with customers. Changing browsing behaviours and rising consumer expectations have diluted brand loyalty, in line with a huge increase in competition. As a result, […]
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October 17, 2017
Top 5 ecommerce metrics to benchmark against competitors
In ecommerce, benchmarking your most important metrics helps you set realistic goals and targets, pinpoint your brand’s strengths and weaknesses, and plan where and how you’re going to improve performance.
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October 13, 2017
5 examples of effective ecommerce checkout processes
Nowadays in ecommerce, consumer expectations require brands to give customers a smooth route to purchase and good user experience on their websites. Streamlining the checkout process is key for achieving more conversions – reducing the friction and number of clicks […]
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October 11, 2017
How to install and use the Facebook Pixel: a guide for ecommerce marketers
As an experienced ecommerce consultancy, we know the importance of using social media channels to enhance your ecommerce strategy. Understanding and engaging with your customers is crucial, and the Facebook Pixel is a great feature for tracking user activity and […]
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October 2, 2017
Don’t fear attribution: why awareness channels are still crucial in ecommerce
Despite the emergence of new digital channels in ecommerce, it’s important to understand the impact of more traditional, awareness-based channels.
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September 28, 2017
10 quick-win tactics to revamp your ecommerce strategy
Whether your sales revenue is dipping, your conversion rate falling or bounce rate climbing, there will be moments in ecommerce when you’re under pressure to turn things around. As a leading ecommerce consultancy, we’ve seen this predicament countless times and […]
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September 27, 2017
Space 48 announced as event partners of eCommerce Show North
#eCSN17 eCommerce Show North is the biggest ever gathering of ecommerce companies, vendors and suppliers outside of London, and it’s happening in Manchester 11th-12th October! Spanning over 2 days, the event offers retailers a chance to explore the services and […]
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September 26, 2017
Key highlights from eCommerce Live UK 2017
#eCommerceLiveUK eCommerce Live UK offers a day of talks and panel discussion sessions exploring the secrets to ecommerce success. Organised by cloud hosting provider UKFast, the event brought together a host of industry leading experts last week in Manchester and […]
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September 21, 2017
10 awesome tips for creating effective ecommerce product pages
When looking to increase the performance of your ecommerce website and achieve more conversions, there are many factors to consider. Your product pages are key pages to get right, but there are lots of different elements to optimise.
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September 20, 2017
How to hire the right people for your ecommerce business
Space 48 Founder, Jon Woodall, knows a thing or two about hiring the right people. Having started up his own ecommerce website development company with his friend, Tony Brown, (now a Magento Master) in 2008, he’s grown the business into […]
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September 15, 2017
Ask the expert: the importance of mobile optimisation in ecommerce
As consumers become increasingly more comfortable with making purchases via mobile devices, ecommerce businesses must respond by improving their mobile experience. Business insider forecasts that by 2020, mobile will account for 45% of all total ecommerce sales. [Source: BI]
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September 11, 2017
Key takeaways from our personalisation webinar with Nosto
As an ecommerce consultancy, at Space 48, we’re always looking to improve our customers’ ecommerce offering and performance. Part of this is helping them to deliver successful personalised experiences. From offering guidance around personalisation and working with one of our […]
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August 25, 2017
5 key takeaways from UKFast’s webinar on Black Friday trends
November 24th might sound a long way off, but ecommerce businesses will already be working on their Black Friday strategies. The Black Friday weekend is a snowballing seasonal engagement opportunity for retailers.
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August 22, 2017
Split testing best practices for ecommerce businesses
Split testing in ecommerce is more important now than ever. It’s not enough to simply limit your testing to basic A/B tests on call to action (CTA) button colour, size and positioning. You need to test a whole host of […]
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August 18, 2017
GDPR in ecommerce: opportunity or pain in the £$$?
Conversion rates, UX and revenue are all metrics that savvy ecommerce retailers hold dear. They’re also elements many ecommerce businesses are worried about being significantly impacted by the roll out of the General Data Protection Regulation (GDPR).
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August 16, 2017
Don’t miss the #EcommerceClinic on personalisation with special guest, Nosto!
Just two weeks left to go until our free 30-minute webinar and live Q&A on ‘Nurturing Customers with Personalisation’ – 12pm BST, Thursday 31st August. The webinar will offer advice on how to effectively execute your personalisation strategy for ecommerce […]
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