Journal
Take charge of your ecommerce with the latest insights, updates and resources brought to you by our thought leaders.
Blog
May 26, 2015
Content marketing for Naylors equestrian
The power of content Naylors are one of the UK’s leading suppliers of equestrian fashion. By working very closely with them (we love a bit of team work) we have played a significant part in ensuring they doubled revenues across […]
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May 21, 2015
Google call extensions
An alternative touch point for your customers. You can no longer include your phone number in the basic ad copy, thereby encouraging you to now make the most of the call extension facility found in the ad extensions tab.
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May 20, 2015
UpFront conference
Our Day . . . The Space48ers arrived nice and early for a fun day!
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May 18, 2015
Google callout extensions
Are you making the most of them? Like all ad extensions, callouts allow you to include additional text with your search ads. These bullet points of information are not clickable and are simply there to add value. Callouts appear in […]
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May 15, 2015
UpFront conference – see you there?
The competition Let’s be upfront about it! Its been sneaking up on us, and in less than four days it’s the Up Front Conference. The best conference in the north for front-end designers, well, anyone that makes for the web […]
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May 12, 2015
Google ad extensions
An introduction: Create more reasons to click on your ad!
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May 8, 2015
Social branding
The 2nd in series of visual language, ‘everything covered’. So yesterday I reminisced on that old saying ‚Äòa picture is worth a thousand words’, my musings peppered with psychologically-based quotes from research. Today, let’s talk about your brand, the online […]
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May 7, 2015
Visual language
Social images, everything covered! They say that a ‚’A picture is worth a thousand words’ So why doesn’t everyone take advantage?
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May 6, 2015
Magento enterprise upgrade
A backend point of view So, a client approaches you and asks, ‚Äòcan we update our Magento store?’ Obviously, you immediately answer with a ‚Äúyes‚Äù. Not because they are a long-standing, devoted client or because you really like them, but […]
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May 5, 2015
7 ecommerce touch points
Improving your customer journey . . . Working collaboratively with our design team to create an eCommerce theme which combines quality, functionality, and user experience comes naturally. It is ‘how’ we can convey as much personality and character as possible […]
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May 1, 2015
Opinions of a savvy shopper
Where I like to shop online and why . . . In this post I am going to talk about four eCommerce websites that I regularly use and their strengths. Im also going to share some insights into how I […]
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April 30, 2015
4 website extras to increase ecommerce conversions
Convert browsers into buyers! There are a number of ways to increase the conversion rate of your eCommerce website. I have selected four which I’ve seen work well together to create urgency, build reassurance, increase revenue, and speed up the […]
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April 29, 2015
Big Chip awards 2015
Great news everyone! We are so very pleased to announce that we have been shortlisted for TWO Big Chip awards this year. This year we are up for the title of ‘The Best E-business Project’ for our work with Better […]
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April 28, 2015
POS in-store experience
Utilising Magento to enhance the in-store shopping experience We are entering an age of huge shifts in point of sale (POS) technologies. Gone are the days of the typical old cash register – big, bulky equipment that everyone can familiarise […]
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April 27, 2015
Team training with Evolve
We live in a very fast-paced world; The reality is that we are in a state of constant learning but I for one feel very lucky to be part of a team where we are given the opportunity to really […]
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April 24, 2015
Social profiles for business
The right balance of consistency and variation As we are all aware, social platforms are the perfect marketing tool for business. Businesses aren’t just using one social platform, they are using several in order for their brand message to reach […]
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April 23, 2015
URL breadcrumbs on Google
Mobile optimisation Performing a Google search on a mobile device, until now, has yielded the title, the URL and the meta data or a snippet of text taken directly from the landing page.
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April 22, 2015
Social customer care
The landscape is changing. If you have an eCommerce shop it’s good to take a minute and put yourself into the shoes of your customer. Let’s think about the journey they take.
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April 20, 2015
Product not displaying on Magento front-end
“My product is not displaying” is a frequent query we receive from our customers. Even if you use Magento day in and day out it is sometimes easy to overlook issues, so here are a number of elements we suggest […]
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April 17, 2015
Google mobile-friendly fixes
Not ready for the Google changes? Testing your site on Google Mobile Friendly and then finding a big red ERROR! Uh oh…
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April 16, 2015
Category not displaying in Magento navigation
Problem solving: You have created a new category and it won’t display in the navigation; There are a couple of things you can check yourself in the Magento admin. Here is our checklist on how to ensure the category is […]
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April 15, 2015
Making the most of Magento Enterprise
We have the pleasure of talking to a wide range of exciting businesses about their Magento solutions.
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April 14, 2015
Tech & Ecomm Awards 2015
The shortlist has been announced! The much anticipated Tech & Ecomm Awards shortlist has been aired. We submitted our entry in March with our re platform for Better Bathrooms, and are delighted to have been awarded the recognition for this. […]
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April 13, 2015
Google mobile-friendly changes
Is your site mobile-friendly? Whether you’re accessing the internet for research purposes or browsing your favourite eCommerce site, mobile is evidently the port of choice. As the usage patterns of people accessing the internet via their mobile device continue to […]
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April 10, 2015
Content marketing for ecommerce – outreach
Using social media and PR to boost your website There are many elements to factor in when devising a content marketing strategy. In the first two instalments of our three-part series on content marketing for eCommerce, we examined onsite content […]
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April 9, 2015
Magento meetup London
An analytical approach to optimising your PPC campaigns Last week three of our team; Jon Woodall (Managing Director), Oliver Lees (Head of Insight) and Alex Shepherd (Commercial Director), attended the Magento Meetup London. Space 48 are one of Magento’s twelve […]
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April 8, 2015
Becoming Google certified
Our latest post ‚ÄòThe Benefits of Becoming a Google Certified Shop’ provided you with tonnes of reasons why you would want to become certified. If you are a business owner and aware of these vast benefits, then I know the […]
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April 7, 2015
Google certified – the benefits
Seal of approval With the latest buzz-phrase being ‘social proof’, we can’t help but ask – is your business doing enough to prove itself to your audience and have the edge over competitors?
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April 2, 2015
An interview with Vinai Kopp
Every 6 week’s we’re lucky enough to undergo frequent developer training with Magento superstar, Vinai Kopp. Vinai spends a couple of days at a time offering intensive back end and more recently front end training, to a number of our […]
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April 1, 2015
What is CRO testing?
And what does it mean for my business? CRO is short for Conversion Rate Optimisation and is the practice of improving user experience with the aim of increasing the percentage of visitors to your website that convert to customers. This […]
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March 31, 2015
Responsive, mobile & everything in between
How will your website respond to 2015? Its been awhile since we wrote ‚15 reasons to go responsive in 2013‚ and a few things have evolved in that time, so we are re-visiting the dizzying subject that is responsive web […]
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March 26, 2015
Debugging tools for mobile
Is your ecommerce site ready for mobile? You can’t ignore it, the stats are rising.
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March 25, 2015
Graduates. What do you want?
Walk up to any stranger in the street and ask them: “What do you want to do with your life?”
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March 24, 2015
Conversion rules!
Panel discussion Consisting of: Isaac Moshe (Moderator) – Marketing Director, Nosto Jonathan Bowers – Managing Director, UKFast Kestrel Lemen – Marketing Strategist, Bronto Sara Mulvey – Marketing Director, Black Sheep Wools Andrew McClelland – Head of Industry Insight, […]
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March 23, 2015
Understanding the baseline
Conversion rules! The voice of e-retail For the fourth talk in the series of Conversion Rules, Andrew McClelland shares his insights from 11 years (still going strong) at IMRG. Throughout his overview of eCommerce as a whole, his focus is […]
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March 20, 2015
Hot or not in 2015?
Conversion rules! Not everything is as it seems Kestrel Lemen, Marketing Strategist for Bronto Software, gets up on stage at our Conversion Rules! event and shares her thoughts on what’s ‚’Hot Or Not in 2015’.
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March 19, 2015
Let’s get personal
Conversion Rules! Delight customers and transform your conversion rate with personalised recommendations
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March 18, 2015
Which Metrics Really Matter in 2015?
Conversion Rules! Recently we curated and hosted an eCommerce focused event, Conversion Rules! Jonathan Bowers from UKFast has given a short introduction here:
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March 17, 2015
The finishing touches for your Magento website
Shiny new website? As we all know, building a new website is a costly affair however the gains that it can deliver will often far out-strip the initial costs. The cost of a new site can also pale into insignificance […]
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