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Journal


Take charge of your ecommerce with the latest insights, updates and resources brought to you by our thought leaders.

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team-photo March 16, 2015

Digital project management – soft skills or software?

Earlier this year…

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sliconnect-event March 5, 2015

SLI Connect – Jon’s overview

A lesson in how to put on a great business-to-business thought leadership event.

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mobile-shopper February 19, 2015

Content marketing for ecommerce – emails

Using email marketing to boost sales through your website In the first instalment of our new three-part series on content marketing for eCommerce, we looked at onsite content. This time we’re focusing on email marketing and how it can be […]

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article-header February 17, 2015

Retail business technology expo 2015

Europe’s largest retail event The Retail Business Technology Expo 2015 is fast approaching, running from the 10th to the 11th of March at Olympia, London.

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article-header February 13, 2015

SES London 2015

Space 48 presented Google Shopping We were delighted to be invited to present at SES London last week Our presentation was focused on delivering tips for standing out from the crowd by developing an eCommerce PPC strategy and understanding the […]

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talent-day February 13, 2015

Manchester Digital Skills Festival

#MDTalentDay Manchester Digital Skills Festival is a day to open up conversation between aspiring digital professionals and hiring businesses. The event was at the historic Manchester Town Hall, yet was the perfect setting for the up-to-the minute students, agencies, education […]

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evolution-image February 12, 2015

The evolution of Space 48;

from startup to lean establishment.  

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article-header February 10, 2015

SES London

Our team are on a road trip A few of the team are at SES London for the next two days so if you are attending, please do stop by the stand to say hello. Jon is hosting an eCommerce […]

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woman-desk January 29, 2015

Content marketing for ecommerce

Using onsite content to boost your website Content marketing is playing an increasingly pivotal role in the new business strategies of most major eCommerce websites. Over the last couple of years, major search engine updates such as Google Panda and […]

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adwords December 12, 2014

Google Shopping advice & optimisation

Using granularity to boost a retailer’s ROI Google Shopping should be a vital part of most retailers’ armouries. For many businesses in this sector it is one of the largest revenue-generating tools available. To give you an example of what […]

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magento December 4, 2014

Why Magento Enterprise?

As Magento Gold Solution Partners, we have been developing on Magento Community and Enterprise since 2008 and have a wealth of experience of both. They are both great solutions and we feel they really lead the market for functionality and […]

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Black-friday December 1, 2014

Black Friday and Cyber Monday

Here to stay or just another flash in the pan? I am sure that we have now all observed the scenes of frenzied shoppers, desperate to bag a bargain in the Black Friday and Cyber Monday sales. Having lived in […]

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magento November 20, 2014

New Magento Enterprise 1.14.1

Just one week ago… Magento Released Enterprise 1.14.1 This is a much more comprehensive upgrade than many that have passed, with many new functionality additions. Combining over 70 updates relating to products, payments, security and new features, this release demonstrates […]

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cyber-monday October 27, 2014

Are you ready for Cyber Monday?

The busiest online shopping day of the year, ‚ÄòCyber Monday’ is almost upon us (the 1st of December). This is the Monday following Black Friday (a phenomenon in the US, as retailers offer huge discounts to make the most of […]

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DEA-2014 October 10, 2014

Space 48 scoop top award at the DEAs

We love a good awards do us Space48ers. Not only do they give us chance to show off our smartest attire but it also allows us to relax and unwind. It’s great to share some banter with the team outside […]

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email-man October 2, 2014

Automated email in the modern marketing mix

What place does automated email hold in the modern marketing mix? In an ever-changing world where technological advancement is moving at an incredible pace, it is perfectly conceivable that certain traditionally strong channels of your marketing mix may stop performing. […]

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Charlotte Tilbury September 3, 2014

Charlotte Tilbury launches new USA site

American Beauty

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TV-1 July 24, 2014

TV advertising and the smaller retailer

Do BSkyB hold the answer to making TV advertising more accessible to the smaller retailer / eTailer? While TV was traditionally the domain of the large brand with huge marketing budgets, over the years, this has changed and become more […]

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product-image July 22, 2014

Magento and third-party modules

What do you need to consider with third party Magento modules? Magento Enterprise out of the box includes around 90% of the features a storeowner needs to sell online. To make up the 10% difference there are third party extensions […]

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Dadi July 18, 2014

First a MOMA, now a DADI!

This week has turned in to something of an awards-fest for us in the Space 48 offices. Last night , whilst donning our flip flops for the Manchester Digital summer BBQ, we received the exciting news that we’d been shortlisted […]

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quick-article July 16, 2014

Ecommerce responsive design

Responsive design can be extremely important in reaching your customers at home and on the go, here are a few things to consider before you start.

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DEA July 16, 2014

Shortlisted for 4 more awards!

Yesterday evening we received the rather good news that we’ve been shortlisted for no less than four Digital Entrepreneur Awards. The categories we’ve been shortlisted for, include:

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team-training July 15, 2014

The do’s and don’ts of ecommerce

Twelve do’s and four don’ts As eCommerce experts, we know how to build a successful eCommerce website. It’s no coincidence that our work has won awards ‚ everything you see on our websites has been carefully thought out, skilfully executed […]

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big-chip-14 July 8, 2014

Space 48 wins Big Chip award, again!

Charlotte Tilbury ecommerce launch wins Best E-Business Project The stars of the marketing industry were out in force in Manchester on 3rd July for the Big Chip Awards.

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quick-article June 30, 2014

How to reduce checkout abandonment

Experiencing too many abandoned checkouts? Checkout Abandonment. These two words are up there with some of the most frustrating elements of running an eCommerce store.

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team-training June 17, 2014

3 Reasons You Should Be Using Shorter Sentences

Short sentences really work! Slow down. Take a deep breath.

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conversion May 23, 2014

How to use your footer effectively

Are you using your footer effectively?  

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moma May 22, 2014

MOMA-MIA! Space 48 scoop yet another award

Last night saw some of the biggest names come together for the annual MOMA awards in London. This year, the awards were held at the Emirates Stadium and Jon and Alex headed down in their finest attire to represent the […]

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article-deliver May 12, 2014

How delivery options drive ecommerce sales

Do’s & don’ts Having the right delivery options available on your eCommerce website can be the difference between making a sale or not. It’s that simple.

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adwords May 7, 2014

Using Negative Keywords In AdWords

Using Negative Keywords in Google AdWords When developing an AdWords campaign, it is always vital to do thorough keyword research. By choosing relevant and accurate keywords for each ad group, you can go some way to ensuring that your ads […]

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magento April 30, 2014

Using cross-sell products in Magento

The final segment in our three-part series will focus on using Cross-sell Products in Magento:

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adwords April 25, 2014

The cardinal sins of AdWords

PPC ads are a great way of driving traffic to your site and ultimately increasing conversion. However, getting them right first time can be difficult, particularly if you’re new to the AdWords platform. If your ads’ performance isn’t quite up […]

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magento April 23, 2014

Using related products in Magento

For the second segment in our three-part series, we’ll be exploring the use of Related Products in Magento:

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adwords April 16, 2014

Using upsell products in Magento

As an ecommerce business, you’ll naturally want to sell more. With a solid marketing strategy and a seamless on-site user experience, you’re well on your way to achieving super sales figures.

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adwords March 25, 2014

Sitelink Extensions

Are you using sitelink extensions to their full potential? Sitelink extensions are a type of ad extension, and offer an easy way to help potential customers find what they’re looking for. They appear below your PPC ad, allowing you to […]

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adwords February 21, 2014

Product listing ads and Magento stores

How can Google’s PLAs Help to deliver incremental revenue to my Magento ecommerce store? Google’s Product Listing Ads (PLAs) can be the single biggest sales channel for ecommerce retailers. How they are used, particularly with a Magento store, can spell […]

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article January 31, 2014

Is digital going native?

What Is Native Advertising?

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Jon-big-chip January 14, 2014

A look back at 2013 with Jon Woodall, MD at Space 48

One morning in 2008, Jon woke up and decided he wanted to head up his own web company. On 28th June last year, Jon woke up with a raging hangover, a dirty kebab in one hand and a Big Chip […]

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