Oliver Lees – May

Google To Introduce Attribution Model Options For Conversions

By William Larcom
I like this coming into play as it allows a more holistic approach to AdWords activity. It is interesting that this is being talked about more an more in our industry and I think last click conversion can make retailers too narrow in terms of their choices of AdWords activity and performance benchmarking.
Read more here…
Gary Vaynerchuk Keynote | ICON 2016

By Gary Vaynerchuk
Great keynote speech, a really interesting insight from an e-com perspective.
Watch the video here…
Google Product Listing Ads officially launch in Image search

By Ginny Marvin
Some interesting news here, in particular the PLAs in image search and google purchases progress.
Read more here…

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Oliver Lees – May

Google To Introduce Attribution Model Options For Conversions

Gary Vaynerchuk Keynote | ICON 2016

Google Product Listing Ads officially launch in Image search

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