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Knowledge space

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Hacking growth with referral marketing: 7 tactics for success

Jessica Truscott

Referral marketing is an incredibly effective form of marketing for increasing sales and...

7 tips to grow your email list organically

Are you looking for some quick-win tactics for building your email database and acquiring subscribers, to send regular marketing content, news and...

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New to AdWords: expanded text ads

Google is evolving text ads for mobile-first consumers.

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Google search on mobile - what’s new?

Every year there are trillions of searches happening on Google.com and over half of those searches happen on mobile.

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Google drafts & experiments

Google drafts & experiments: mobile bid adjustments

Being a Google partner gives our marketing department plenty of advantages; we are often the...

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Changes to Google Shopping feed specification

Google Shopping - September update

Google recently made some changes to the Google Shopping feed specification and product taxonomy. The...

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Google sitelink extensions

A powerful optimisation tool for any PPC account.

Sitelinks allow you to include additional information to your Google search ads, in the form of...

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Content marketing for Naylors equestrian

The power of content

Naylors are one of the UK’s leading suppliers of equestrian fashion. By working very closely with them (we love a bit of team...

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Google call extensions

An alternative touch point for your customers.

You can no longer include your phone number in the basic ad copy, thereby encouraging you to now...

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Google callout extensions

Are you making the most of them?

Like all ad extensions, callouts allow you to include additional text with your search ads. These bullet points...

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Google ad extensions

An introduction:

Create more reasons to click on your ad!

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Social branding

The 2nd in series of visual language,

'everything covered'.

So yesterday I reminisced on that old saying ‚Äòa picture is worth a thousand words’,...

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Visual language

Social images, everything covered!

They say that a ‚'A picture is worth a thousand words’

So why doesn’t everyone take advantage?

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Social profiles for business

The right balance of consistency and variation

As we are all aware, social platforms are the perfect marketing tool for business. Businesses...

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Social customer care

The landscape is changing.

If you have an eCommerce shop it’s good to take a minute and put yourself into the shoes of your customer. Let’s think...

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