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Hacking growth with referral marketing: 7 tactics for success

Jessica Truscott

Referral marketing is an incredibly effective form of marketing for increasing sales and conversions. Referral marketing is about purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives...

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7 tips to grow your email list organically

Are you looking for some quick-win tactics for building your email database and acquiring subscribers, to send regular marketing content, news and...

New to AdWords: expanded text ads

Google is evolving text ads for mobile-first consumers.

Google search on mobile - what’s new?

Every year there are trillions of searches happening on Google.com and over half of those searches happen on mobile.

Google drafts & experiments

Google drafts & experiments: mobile bid adjustments

Being a Google partner gives our marketing department plenty of advantages; we are often the...

Changes to Google Shopping feed specification

Google Shopping - September update

Google recently made some changes to the Google Shopping feed specification and product taxonomy. The...

Google sitelink extensions

A powerful optimisation tool for any PPC account.

Sitelinks allow you to include additional information to your Google search ads, in the form of...

Content marketing for Naylors equestrian

The power of content

Naylors are one of the UK’s leading suppliers of equestrian fashion. By working very closely with them (we love a bit of team...

Google call extensions

An alternative touch point for your customers.

You can no longer include your phone number in the basic ad copy, thereby encouraging you to now...

Google callout extensions

Are you making the most of them?

Like all ad extensions, callouts allow you to include additional text with your search ads. These bullet points...

Google ad extensions

An introduction:

Create more reasons to click on your ad!

Social branding

The 2nd in series of visual language,

'everything covered'.

So yesterday I reminisced on that old saying ‚Äòa picture is worth a thousand words’,...

Visual language

Social images, everything covered!

They say that a ‚'A picture is worth a thousand words’

So why doesn’t everyone take advantage?

Social profiles for business

The right balance of consistency and variation

As we are all aware, social platforms are the perfect marketing tool for business. Businesses...

Social customer care

The landscape is changing.

If you have an eCommerce shop it’s good to take a minute and put yourself into the shoes of your customer. Let’s think...

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