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User surveys, they're an easy way to get started with your UX research

Anna Green

User research, it's a massive job, it takes up lots of time, costs a whole heap to do and in the end, you have a bunch of woolly data that you don't know what to do with..... WRONG.

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Lessons learnt from User Testing at Space 48

I have worked in ecommerce for almost a decade now. My role as consultant, adviser and evangelist is somewhat based on the assumption that I know...

Top Tools and Technology to Enhance Your Omnichannel Retail Strategy

Taking an omnichannel approach in retail is becoming increasingly important, as modern consumers expect a seamless user journey, wherever and...

Debunking the Myths of Ecommerce #4: Conversions and Performance

Measuring and monitoring your conversion rate and performance is crucial for any ecommerce business. It's important to be aware of which factors...

How to Harmonise the Online and Offline Shopping Experience

The term "omnichannel" is often misinterpreted or wrongly attributed in the retail industry. Omnichannel commerce is not just about integrating...

Debunking the Myths of Ecommerce #2: User Experience

Space 48 founder and MD, Jon Woodall, has been seeking to bust a number of myths in the ecommerce world, most of them which are based on...

How to Create an Omnichannel Personalisation Strategy

The term "omnichannel" may feel like a buzzword in the marketing world, but it's an approach that's becoming increasingly important in ecommerce,...

How to build buyer personas for your ecommerce business

These days in the retail world, brands have more data and insights at their disposal than ever before, which means a greater opportunity to...

How to deal with negative product reviews in ecommerce

Many retailers and online businesses are afraid of negative product reviews, fearing they will damage the reputation of their brand and hinder...

7 Emerging Ecommerce Trends to Follow in 2018

At this time of year, many retailers are planning projects which they hope will help take their ecommerce performance to the next level.

5 great tactics to drive conversions with ecommerce website pop-ups

When visitors hit your ecommerce website, it goes without saying that it needs to be simple and easy for people to browse and buy. One effective...

5 examples of effective ecommerce checkout processes from top retail brands

Nowadays in ecommerce, consumer expectations require brands to give customers a smooth route to purchase and good user experience on their...

10 awesome tips for creating effective ecommerce product pages

When looking to increase the performance of your ecommerce website and achieve more conversions, there are many factors to consider. Your product...

Ask the expert: the importance of mobile optimisation in ecommerce

As consumers become increasingly more comfortable with making purchases via mobile devices, ecommerce businesses must respond by improving their...

Split testing best practices for ecommerce businesses

Split testing in ecommerce is more important now than ever. It’s not enough to simply limit your testing to basic A/B tests on call to action...

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