Responsive design, personalisation, and advanced search
Naylors was founded in 1965 by Derrick Naylor and have since established themselves as one of the UK’s leading equestrian fashion retailers. The aim was to create a responsive site and re-platform on to Magento Enterprise, in order to increase sales and improve online presence.
Naylors first Magento site launched in 2011 on the Community platform and proved to be a hugely successful move for the company. As a result of increased growth and revenue, the site was redesigned and re-platformed in 2013. The site was built responsively to improve the customer experience across all devices and take advantage of the buying opportunity mobile offers.
Bespoke modules were created for the site to improve user experience and SEO, including a brands module, layered navigation, sales, and new module. Integration with Feefo, customer review system enabled customers to review their online experience with
Year on year (March 2011 – February 2012 vs. March 2012 – February 2013)
MOMA Best Responsive Website winner in 2014. Shortlisted for a European Search Award in 2012 and a Big Chip award in 2013.
James Atkinson, Partner,