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THE BRIEF

Naylors was founded in 1965 by Derrick Naylor and have since established themselves as one of the UK’s leading equestrian fashion retailers. The aim was to create a responsive site and re-platform on to Magento Enterprise, in order to increase sales and improve online presence.

  • Sector: Fashion
  • Magento Edition: Enterprise

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THE PROJECT

Naylors first Magento site launched in 2011 on the Community platform and proved to be a hugely successful move for the company. As a result of increased growth and revenue, the site was redesigned and re-platformed in 2013. The site was built responsively to improve the customer experience across all devices and take advantage of the buying opportunity mobile offers.

Bespoke modules were created for the site to improve user experience and SEO, including a brands module, layered navigation, sales, and new module. Integration with Feefo, customer review system enabled customers to review their online experience with Naylors building credibility for the brand. We continue to carry out ongoing development, support, and design work with Naylors.

 

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THE RESULTS

Year on year (March 2011 – February 2012 vs. March 2012 – February 2013)
MOMA Best Responsive Website winner in 2014. Shortlisted for a European Search Award in 2012 and a Big Chip award in 2013.

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Space 48 have enabled us to significantly expand the eCommerce side of our business and have helped us gain the presence we wanted. The move to Magento has proven to be a successful one and we look forward to what the future holds with Space 48!

James Atkinson, Partner, Naylors

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