What are content and SEO?

Content and SEO (Search Engine Optimisation) now go hand-in-hand. SEO describes the process of organically improving a website’s search engine visibility, whilst content creation includes crafting quality articles, website copy, blog posts and infographics for your readers to share online.

How will great content and SEO
benefit your business?

Great content is becoming a huge factor in successful SEO and should be at the heart of any successful eCommerce site. Search engine algorithms are constantly changing meaning that relevant, conversational website content will be rewarded by search engines.

SEO will improve your search engine rankings, which will have a huge impact on your business. Generally, the higher you appear in the rankings, the more visitors your site will receive. There are two different types of SEO to consider:

Off-page SEO

Off-page SEO works together with on-page SEO in order to improve search engine rankings. Processes such as link-building and promoting on-page content via social media pages will help to further improve search engine rankings.

On-page SEO

Recent changes mean that on-page SEO techniques including keywords, Meta descriptions, tags and content are unlikely to work on their own. For truly effective SEO, off-page work is also required.

Why choose Space 48?

We can organically improve your eCommerce site’s search engine visibility through correct on-page optimisation techniques. We can also create and distribute quality content, meaning that link building becomes much more natural, delivers better results and reduces the risk of being affected by search engine updates.

In addition to creating fantastic content and improving your search rankings, Space 48 can also provide excellent content management solutions. Our team have designed and built a number of WordPress sites for clients who did not require the Magento platform. To learn more about WordPress, click here.To learn more about our content services, please fill in the contact form below.

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