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Charlotte Tilbury
September 3, 2014

Charlotte Tilbury launches new USA site


American Beauty

Charlotte Tilbury has been a successful make-up artist for over 20 years. Her experience in the beauty and fashion industry has afforded her to work with the most famous photographers in the world, the likes of Mario Testino; the most sought after designers such as Tom Ford; and use her secret weapons on some of the most beautiful women in the world including Kate Moss and Penelope Cruz. She has also worked as a creative consultant to many fantastic beauty brands and innovative labs.

Just over one year ago, Charlotte launched her own make-up range in Selfridges and we were flattered to be chosen to build and launch her eCommerce store. Working together we created a site really focused on user experience.

Fast forward a year, the business has flourished and the Charlotte Tilbury site has crossed the Altantic Ocean to land in the USA.

What we did

It was a real team effort launching a new USA store to coincide with a highly-evolved marketing and PR plan. Timing was critical and we did not disappoint.

Some of the more technical work we did, included:

– Upgraded ERP Integration to cope with inventory locations in different countries
– Implementation of New Payment Gateway & US Tax Module
– Updated Homepage Design, tested across tablet & mobile
– Updated Product Page Design, tested across tablet & mobile

Congratulations Charlotte!