The Magento Imagine 2018 Knowledge Drop
Overview of Magento Imagine 2018
It’s amazing to see BlueFoot all grown up. Been such a great experience working with my new talented colleagues to take it to the next level with Magento Page Builder #MagentoImagine pic.twitter.com/kOlnHWof6L— Dave Macaulay (@HelloMacaulay) April 25, 2018
Before I move on to summarising some of the breakout sessions, I'd be remiss if I didn't thank Magento for including me in this year's list of Magento Masters. I'm proud to have been able to contribute in the last year through supporting people on the Magento forums, as well as sharing my knowledge of cognitive commerce and progressive web apps at conferences over the last year. It means a lot to be included with so many fantastic people from our community. There are so many more that deserve it too, so best of luck to them next year!
Key features of #Magento 2.3:— John Hughes (@JohnHughes1984) April 24, 2018
- PWA (Progressive Web App)
- GraphQL - new Web API - flexible and fast - to help facilitate PWA (some features not till 2.4)
- Declarative DB schema (facilitates rollbacks + more), old way deprecated in future (2.4+)
via @buskamuza #MagentoImagine pic.twitter.com/OCuO51kUfw
PWA Studio Initiative
- Advanced control of storage on the device.
- Control of request flow which together with the storage improvements means that we can reduce our dependency on having an reliable internet connection.
- Ability to run processes in the background, including push notifications.
Baker Distributing B2B Migration
Cox & Cox
- Add a mobile-first responsive design
- Stay closer to native Magento by reducuding the number of extensions used to improve maintainability and upgradability
- Build reliable foundation to future-proof for business change.
- Sustain 20% year-on-year revenue growth
- Integrating SLI for search which now powers 35% of revenue
- Operational efficiencies from features like visual merchandising and easier content management and scheduling
- Pre-sell functionality to take orders for items that need to be manufactured
- Complex shipping requirements made simple with Magento Shipping
- Working with an agency you trust
- Regular internal releases to staging (enabling regular testing rather than all of it needing to be done at the end of the process)
- Getting key integrations done early
- Planning well in advance and not underestimating complexity
- Focusing on collaboration and empowering the merchant
- 28.8% increase in revenue rising to 45% on mobile
- 6.7% increase in conversion rate, rising to 20% on mobile
- 26% increase in average order value
Radical Change at Rural King
Mobile & Millennials – Payments Best Practices for 2018 and Beyond
Marketing at the Speed of eCommerce
Mapping the User's Journey
- What are they thinking and feeling?
- What are they seeing?
- What are they hearing?
- What are they saying?
- Actions the user has to make to move to the next step
- Questions the user needs to answer before they will move to the next step
- Happy moments that improve the experience
- Pain points that spoil the experience
- Opportunities to further improve the experience
How Coyuchi launched their subscription model on Magento 2
How Coca Cola builds customer lifetime value
Pioneering eCommerce: Exploring New Technologies
This talk explored a lot of the last year’s hottest buzzwords: AI, Blockchain, Internet of Things, and Natural Language Processing.
First off, they covered how AI can be used to maximise opportunities, improve competitiveness, increase agility and minimise requirements for resource.
There's a lot of hype around AI and it’s wise to be careful around companies that capitalise on it as a buzzword in their marketing. With that said, there are still huge potential for products improve their offering with AI.
Areas that AI is improving include:
- Price management – more accurate and up-to-date tracking of production and competition pricing
- Stock management – improved forecasting models
- Workflow automation – greater ability to automate repetitive tasks and more pre-built solutions now available to do so
- Personalisation – can now model customer behaviour and intent with far higher accuracy - down to the individual person rather than just segments
Moving on, blockchain is a novel technology that facilitates transactions without the need for trusting third parties. It’s still early days for understanding all of the opportunities to apply it but it’s being considered for shipping documentation, managing the lifecycle of a product and any other logs that need verification. At this point, the best step is to learn about the concepts and then see if there’s any potential for proof of concepts, i.e. for inter-company transactions.
Next up was the Internet of Things, i.e. adding connectivity to traditional unconnected devices. This can be useful for tracking the movements of people and products, as well as monitoring the environment. This is great for being able to collect more data and operate more efficiently, but it comes with its own challenges of deploying and digesting the data in a cost-effective manner, as well as maintaining security.
Finally, there has been a lot of hype around natural language processing over the last year with implementations, such as home voice devices as well as chatbots and improved search tools. There are still huge opportunities for gains through the deployment of voice systems, like in warehouses and other situations where use of hands is limited. Like all technology deployments, there are security precautions to put in place.
Technology moves too fast to get a grasp on all of it, let alone deploy it. The summary of this talk was to do the best you can and identify opportunities to capitalise on it to gain a competitive advantage, not just in commerce but across the business.