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April 24, 2024

Navigating Business Growth and Profitability in a Changing Landscape

Navigating Business Growth and Profitability in a Changing Landscape

Navigating Business Growth and Profitability in a Changing Landscape

In today’s rapidly evolving economic environment, retailers are facing a wide array of challenges and opportunities. A recent webinar on IMRG, hosted by Andy Mulcahy and featuring insights from Pete, our Head of Consulting at Space 48, shines light on the strategies shaping the industry in these unprecedented times.

Adapting to Turbulent Times

The year kicked off on a tumultuous note for many businesses, which is somewhat anticipated given the uncertainties lingering from post-pandemic recovery. Companies are finding themselves recalibrating growth projections with an increased emphasis on operational efficiency and profitability over mere revenue expansion.

The Quest for Efficiency

Operational challenges take centre stage as businesses strive for efficiency in the new normal. Staff cutbacks and process optimisations are common strategies to streamline operations and improve the bottom line.

Rethinking Delivery Propositions

Ecommerce retailers are revisiting their delivery strategies to counterbalance escalating carrier costs. The once prevalent offers of free delivery are scrutinised, with a newfound focus on enhancing service quality to stand out in the competitive market. Analysis of delivery expenses reveals that, for many, this is a significant area where cost savings can be realised through strategic adjustments and negotiations.

The Role of Automation

Automation emerges as a critical enabler for businesses seeking to optimise their operations. By automating previously manual processes, companies are not only reducing operational costs but also minimising the likelihood of costly errors. This emphasis on automation becomes crucial for ecommerce managers juggling multiple roles within scaled-back teams.

Balancing Cost Savings with Strategic Tech Investments

While the importance of cost-saving measures cannot be understated, strategic tech investments are also necessary. AI, for example, is being leveraged for applications such as fraud detection and customer retention, optimising resources and maximising value from existing customer bases.

Setting Realistic Expectations for Growth

Setting realistic growth expectations is key in an uncertain environment. Businesses recognise the value of achieving modest revenue growth and significant efficiency improvements as a considerable success.

Navigating Sector-specific Trends

The impact of these strategies varies across sectors, with certain industries experiencing accelerated growth while others face stagnation. Successful businesses remain vigilant, capitalising on emerging trends and market dynamics to inform their strategic decisions.

Charting a Course for Success

Success in this complex landscape entails a strategic balancing act between short-term imperatives and long-term sustainability. Investments in technology, process optimisation, and innovation lay the groundwork for future growth, allowing businesses to maintain or slightly increase revenue while bolstering profitability.


In an era marked by volatility and disruption, businesses that adopt a strategic approach to change can navigate the challenges and emerge stronger. The key lies in focusing on operational efficiencies, strategic tech investments, and keeping a pulse on market trends and consumer preferences. By doing so, businesses can pave the way for sustained growth and elevated profitability in the future.

Businesses’ overarching goal should be to sustain revenue while enhancing profitability. This balanced approach will not only serve as a foundation for resilience in the face of current uncertainties but also position them for growth in the increasingly competitive landscape of tomorrow.

Watch Pete’s full talk below:

Register to attend Commerce Fusion on June 20th at the Ministry of Sound if you want to hear more about operational commerce. It is free for retailers and the first event dedicated exclusively to operational eCommerce!

If you’d like to watch future IMRG events, you can sign up here.