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August 1, 2016

New to AdWords: expanded text ads

Google is evolving text ads for mobile-first consumers.

Google appreciate we are now living in a mobile-first world and are adapting ads accordingly. Expanded text ads are the new generation of texts ads, created for a mobile-first world. These new ads are designed to provide marketers with more space for their ad text compared to the standard text ads we all know.

Expanded text ads are optimised for the screen sizes of the most popular smartphones and now feature two headlines, each with 30 characters, and one long 80-character description line – adding almost 50% more ad text.

As an agency, we have longed for more room for ad copy for years and welcome this change with open arms. With this additional room for text we can begin to make ads more informative and relevant, enticing users who are more likely to convert.

How do these ads look in the real world?

Screen Shot 2016-07-29 at 13.13.41

Google warns: “It’s important for advertisers to take advantage of expanded text ads as soon as possible, especially with back to school and the holiday season right around the corner.”

It is also worth noting that as of 26th October 2016 we will no longer be able to create or edit standard text ads – meaning we will only be able to create and edit text ads using the expanded text ads format after this date.

Furthermore, price extensions are also on their way which we will cover in a separate blog post. Follow us on Twitter or Facebook to be notified about our next ‘New To AdWords’ post.