Oliver Lees – August
New cross-device attribution reports and benchmarks
This new AdWords feature is good to see as these reports will help both agencies and eCommerce retailers to better understand the bigger user journey that takes place. It will help them to look at AdWords beyond a last click model, and by doing so will bring more flexibility and opportunities.
Read the article here…
The anatomy of a landing page
A great infographic covering email landing pages and providing pointers to help improve landing pages for email activity.
View the infographic here…