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May 28, 2016

Oliver Lees – May

  1. Google To Introduce Attribution Model Options For Conversions

    By William Larcom
    I like this coming into play as it allows a more holistic approach to AdWords activity. It is interesting that this is being talked about more an more in our industry and I think last click conversion can make retailers too narrow in terms of their choices of AdWords activity and performance benchmarking.
    Read more here…

  2. Gary Vaynerchuk Keynote | ICON 2016

    By Gary Vaynerchuk
    Great keynote speech, a really interesting insight from an e-com perspective.
    Watch the video here…

  3. Google Product Listing Ads officially launch in Image search

    By Ginny Marvin
    Some interesting news here, in particular the PLAs in image search and google purchases progress.
    Read more here…