50% increase in sales YoY on Black Friday
33% YoY conversion rate increase
98% YoY increase in transactions
96% YoY increase in revenue
49% increase in sessions
56% increase in new users
To better realise their current ambitions for online growth, UX was at the forefront of Function18’s mind when it came to the chosen platform. A key objective was to streamline the purchasing journeys to make navigating the site simpler and to help customers find their desired product effortlessly. Function18 trusted Space48’s experience in building completely custom and optimised responsive websites, as well as our senior partnership with industry-leading technology platform, Shopify Plus.
Space48 worked closely with our partners at Klevu to support them with implementing a custom smart collection script into Shopify.
Previously on Magento 1, Function18 was only using Klevu’s core search product, when migrating to Shopify Plus they also implemented our Category Merchandising solution. This helps to reduce the manual overhead needed to visual merchandise collections in Shopify and add an additional layer of automation. Prior to go-live we extracted the machine-learning data from M1 (clicks through search, sitewide conversions) to bootstrap our search engine in Shopify Plus. Lastly, the combined team working on the implementation made sure all aspects of both search and the collection pages work seamlessly across all device types, with a real focus on mobile. Overall, we’re really happy with the end-result and the quality of the site is testament to the hard work put in by both the client team and Space48.
Claudia Ditri, UK Strategic Partnerships Manager
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