J Parker’s chose to work with Space 48 to move to a new ecommerce platform. After an in-depth RFP process, it was decided that a SaaS platform was the best fit due to the resources available in the team. The challenge was to ensure the migration to the new platform would be smooth sailing and keep their current customer base happy with the same brand look and feel, but with a more simplified functionality and better usability on mobile devices. BigCommerce was selected as the platform of choice due to its out-of-the-box solution, as well as its B2B Bundle product for the wholesale side of the business, Dutch Bulbs. Through the work of Space 48, the transition was successful and J Parker’s was able to keep their customers happy and maintain their site speed. J Parker’s was able to achieve its goals of improved customer experience and scalability.
The BigCommerce platform is an ideal fit for the business. It allows for innovative third-party integrations, such as Klevu and Bloomreach, which provide enhanced customer experiences and personalised shopping experiences. Bigcommerce is the ideal partner to meet J Parker’s current and future ecommerce requirements and will allow them to adapt quickly to changes in customer behaviour and scale.
J Parker’s was looking to select a third-party search provider that could provide a robust search tool to accommodate the website’s unique needs. After researching and evaluating various providers, J Parker’s selected Klevu to provide the search engine technology for the website. Klevu provided the perfect combination of features that J Parker’s was looking for; its search engine was designed to accommodate misspellings and synonyms and offer alternative and complementary products. Klevu’s search engine was also robust enough to incorporate editorial blog content and technical questions such as ‘how to plant a cottage garden style’. With the selection of Klevu, J Parker’s felt confident that the website would have an excellent search and merch provider that would take it steps ahead of the competition. The content-driven commerce model being adopted by J.Parker’s will enable them to communicate with customers in a more personalised way and provide educational and inspirational content throughout the site, which in turn will help customers to make more informed decisions when shopping
J Parker’s chose Bloomreach as their Customer Data Platform (CDP) due to their ability to handle offline customers and provide a more targeted approach to marketing. Space 48 integrated Bloomreach into the BigCommerce platform to pass data between the two to present a more personalised experience. Bloomreach’s web layer function also allows for segmented audiences to be targeted with promotions, such as pushing the catalogue signup only to those who don’t already have it. Having chosen Bloomreach, J Parker’s have seen fruitful results from their targeted marketing approach and ability to handle offline customers.
B2B Bundle for Dutch Bulbs
Following its successful deployment with its B2C site to the BigCommerce platform last year, we followed up with the deployment of the revamped wholesale B2B store to deliver this multi-faceted migration. The migration from their existing platform to BigCommerce included much data and technical SEO work to maintain their customer orientation. Interestingly, the PLP, a template that normally receives heavy modification, leverages the BigCommerce OOTB PLP to deliver a stunning browsing experience. Utilising Bigcommerce’s openness, we integrated multiple technologies, including:
- Bloomreach – CDP
- Klevu – AI-powered search
- REVIEWS.io – reviews
- Checkout.com – PSP
- BundleB2B – Added B2B functionality
- Fetchify – postcode lookup
- Gorgias – customer service
Utilising BundleB2B with BigCommerce allowed J Parker’s Dutch Bulbs to provide a much better experience for their B2B customers. Integrating multiple technologies into the BigCommerce platform allowed them to offer their customers a streamlined and personalised experience.