Richer Sounds had undergone a new site migration with Space 48, where we re-platformed them onto Magento 2. As part of their next stage of ecommerce growth, they were looking for another marketing channel to add to the mix. With the pandemic and other external factors, it was essential to find an additional channel that could drive success in hitting their KPI metrics.
We noticed that they weren’t using Google Shopping which is unusual for an ecommerce retailer of their kind as they are the perfect candidate. They sell branded products that a consumer might not necessarily go directly to the site to find the product they are looking for in their purchase journey. The advantage of Google Shopping is that it’s demand-driven. A consumer could search for a specific model of a Samsung TV as an example. With Google Shopping set up correctly, a Richer Sounds Samsung TV would show up in the shopping listings, providing another route to purchase.
Richer Sounds explained they had tested Google Shopping in 2020 and did not see a return on investment. It was caused by a lack of strategy and understanding of the intricacies of Google Shopping. The process they had in place was very manual, with the feed and data being time-consuming to keep track of and becoming outdated fast.
The challenge was to change Richer Sounds’ mind on Google Shopping and show them the opportunity while also providing them with a more automated strategy for their team to keep track of that would drive results to their bottom line.