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Go Global With Your Ecommerce Series

Insights On What Influences Purchasing Decisions Across The Globe


When trading internationally, it’s important to have a good understanding of how consumers make purchasing decisions and buy products. Learn how to improve product experience satisfaction and convert more customers by understanding how consumers shop with Akeneo’s global survey.

Download your guide to what influences purchasing decisions across the globe.

The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe.

The survey interviewed 3,500 consumers in seven countries around the world. It shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.

You’ll learn the answers to specific questions such as:

  • Where do consumers get the different types of information that help them make purchase decisions?
  • Would consumers reconsider their buying project because of a bad product information experience?
  • Would consumers be willing to pay more for better product information? When brand values are part of the product information shared?

Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

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    Akeneois a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, point of sale and beyond. Leading global brands, manufacturers, distributors and retailers, including Boohoo, Missguided, PZ Cussons, Unilevertrust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity.

    BigCommerce is an OpenSAAS commerce platform leading the way with an extensible approach to SAAS commerce software, offering a great set of API’s and offering merchants the opportunity to take a headless approach to the frontend experience.