In the world of ecommerce, split testing is more crucial and relevant now than ever before. Allowing retailers to understand customer data and consumer behaviours and make quantifiable improvements necessary for retail success.
Here’s what you’ll learn from this guide:
- Why is split testing so important in ecommerce?
- Key elements of your ecommerce website to test
- Split testing best practices
- UX tips, recommendations and best practices
This guide will arm you with the tools and tactics to get started with split testing, plus offer direction on how to use your findings to optimise your website and the channels feeding into it.
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