All Aboard the Innovation Train at Meet Magento UK 2018
The 13th June saw the first major Magento conference since the announcement of Adobe’s acquisition of the leading ecommerce platform, and the mood was really positive.
The tone was set early on with Peter Sheldon, the VP of Strategy at Magento. He painted the picture of the state of a customer’s commerce journey and all of the opportunities that brands have to create and craft the customer experience. Using the example of Tesla, Peter named "experience" as the primary differentiator of those brands which are going to stand the test of time. It will be those that invent the future, not those that dominate the present.