Wireframes • User journeys • Responsive design • UX enrichment
Every brand is different, which is why we work with our customers to create a personalised design brief before producing any designs. The broad goal being to deliver a well thought out, pleasing design that will support healthy conversion rates and reflect their brand.
Ecommerce best practices, cutting-edge functionality and our ever-evolving knowledge of customer behaviour is at the core of how we work. Our designers have extensive development experience and are able to create websites that are not only ecommerce friendly, but also logical and economical to build.
Design, iterate, improve.
The balance between reflecting a brand and creating a design that converts is a delicate one that requires experience and understanding.
We work by approaching the design from multiple points of view, making fair judgements and guiding our customers to ensure they achieve their goals.
Our designers can build websites as well as design them, giving them the ability to foresee technical issues at an early stage.
Having designers with development experience allows us to create well thought out designs that will translate into code seamlessly. Our designers can also give you solid advice and guidance as you go through the design stages.
Research shows that users will be more forgiving when using a website that is pleasing to use. UX enrichment involves adding those little finishing flourishes that will enhance your user experience.
Despite sometimes being overlooked, great user experience or UX can be an invaluable element of a successful store.
Depending on the needs and resources of the company in question we will plan a design that makes the most out of any possible merchandising opportunities.
Giving our customers the ability to customise areas of the design via CMS and to configure products in a way that will increase engagement.
Not shy of a challenge, we will always endeavour to push the envelope and will work with our clients to brainstorm new and exciting functionality or features that will enhance their customers shopping experience.
The UX audit will identify key areas for improvement and help you to decide which of them represent value to your business. It will identify your use and edge cases, offer real user insights and take a look at UX best practices.
By the end of the audit, you will have a list of actionable tasks that have been prioritised based on positive impact for your business and users vs ease to implement.
Rachel Jones, Head of Ecommerce, Charlotte Tilbury
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