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stock-photo February 8, 2019

User surveys, they’re an easy way to get started with your UX research

User research, it’s a massive job, it takes up lots of time, costs a whole heap to do and in the end, you have a bunch of woolly data that you don’t know what to do with….. WRONG.

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stock-photo November 16, 2017

Referral marketing: 7 tactics for success

Referral marketing is an incredibly effective form of marketing for increasing sales and conversions. Referral marketing is about purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people […]

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stock-photo November 15, 2017

7 tips to grow your email list organically

Are you looking for some quick-win tactics for building your email database and acquiring subscribers, to send regular marketing content, news and product offers to? We’ve outlined 7 great tips to grow your email list organically, including examples from top […]

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stock-photo August 1, 2016

New to AdWords: expanded text ads

Google is evolving text ads for mobile-first consumers.

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stock-photo June 29, 2016

Google search on mobile – what’s new?

Every year there are trillions of searches happening on Google.com and over half of those searches happen on mobile.

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phone January 29, 2016

Google drafts & experiments

Google drafts & experiments: mobile bid adjustments Being a Google partner gives our marketing department plenty of advantages; we are often the first to hear about new developments and changes and the first to be taught new skills directly from […]

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stock-photo August 21, 2015

Changes to Google Shopping feed specification

Google Shopping – September update Google recently made some changes to the Google Shopping feed specification and product taxonomy. The forthcoming updates will require any businesses using Google Shopping to make changes to their product data feed by 15th September […]

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stock-photo June 4, 2015

Google sitelink extensions

A powerful optimisation tool for any PPC account. Sitelinks allow you to include additional information to your Google search ads, in the form of links to specific pages. When a customer clicks on an ad they are usually taken to […]

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stock-photo May 26, 2015

Content marketing for Naylors equestrian

The power of content Naylors are one of the UK’s leading suppliers of equestrian fashion. By working very closely with them (we love a bit of team work) we have played a significant part in ensuring they doubled revenues across […]

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stock-hoto May 21, 2015

Google call extensions

An alternative touch point for your customers. You can no longer include your phone number in the basic ad copy, thereby encouraging you to now make the most of the call extension facility found in the ad extensions tab.

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stock-photo May 18, 2015

Google callout extensions

Are you making the most of them? Like all ad extensions, callouts allow you to include additional text with your search ads. These bullet points of information are not clickable and are simply there to add value. Callouts appear in […]

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photo-stock May 12, 2015

Google ad extensions

An introduction: Create more reasons to click on your ad!

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phone-stock May 8, 2015

Social branding

The 2nd in series of visual language, ‘everything covered’. So yesterday I reminisced on that old saying ‚Äòa picture is worth a thousand words’, my musings peppered with psychologically-based quotes from research. Today, let’s talk about your brand, the online […]

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stock May 7, 2015

Visual language

Social images, everything covered! They say that a ‚’A picture is worth a thousand words’ So why doesn’t everyone take advantage?

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social-header April 24, 2015

Social profiles for business

The right balance of consistency and variation As we are all aware, social platforms are the perfect marketing tool for business. Businesses aren’t just using one social platform, they are using several in order for their brand message to reach […]

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customer-care April 22, 2015

Social customer care

The landscape is changing. If you have an eCommerce shop it’s good to take a minute and put yourself into the shoes of your customer. Let’s think about the journey they take.

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woman-hand April 8, 2015

Becoming Google certified

Our latest post ‚ÄòThe Benefits of Becoming a Google Certified Shop’ provided you with tonnes of reasons why you would want to become certified. If you are a business owner and aware of these vast benefits, then I know the […]

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woman-hand April 7, 2015

Google certified – the benefits

Seal of approval With the latest buzz-phrase being ‘social proof’, we can’t help but ask – is your business doing enough to prove itself to your audience and have the edge over competitors?

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mobile-shopper February 19, 2015

Content marketing for ecommerce – emails

Using email marketing to boost sales through your website In the first instalment of our new three-part series on content marketing for eCommerce, we looked at onsite content. This time we’re focusing on email marketing and how it can be […]

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woman-desk January 29, 2015

Content marketing for ecommerce

Using onsite content to boost your website Content marketing is playing an increasingly pivotal role in the new business strategies of most major eCommerce websites. Over the last couple of years, major search engine updates such as Google Panda and […]

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adwords December 12, 2014

Google Shopping advice & optimisation

Using granularity to boost a retailer’s ROI Google Shopping should be a vital part of most retailers’ armouries. For many businesses in this sector it is one of the largest revenue-generating tools available. To give you an example of what […]

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email-man October 2, 2014

Automated email in the modern marketing mix

What place does automated email hold in the modern marketing mix? In an ever-changing world where technological advancement is moving at an incredible pace, it is perfectly conceivable that certain traditionally strong channels of your marketing mix may stop performing. […]

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team-training June 17, 2014

3 Reasons You Should Be Using Shorter Sentences

Short sentences really work! Slow down. Take a deep breath.

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adwords May 7, 2014

Using Negative Keywords In AdWords

Using Negative Keywords in Google AdWords When developing an AdWords campaign, it is always vital to do thorough keyword research. By choosing relevant and accurate keywords for each ad group, you can go some way to ensuring that your ads […]

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adwords April 25, 2014

The cardinal sins of AdWords

PPC ads are a great way of driving traffic to your site and ultimately increasing conversion. However, getting them right first time can be difficult, particularly if you’re new to the AdWords platform. If your ads’ performance isn’t quite up […]

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adwords March 25, 2014

Sitelink Extensions

Are you using sitelink extensions to their full potential? Sitelink extensions are a type of ad extension, and offer an easy way to help potential customers find what they’re looking for. They appear below your PPC ad, allowing you to […]

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adwords February 21, 2014

Product listing ads and Magento stores

How can Google’s PLAs Help to deliver incremental revenue to my Magento ecommerce store? Google’s Product Listing Ads (PLAs) can be the single biggest sales channel for ecommerce retailers. How they are used, particularly with a Magento store, can spell […]

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article January 31, 2014

Is digital going native?

What Is Native Advertising?

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