Tags - Marketing
February 8, 2019
User surveys, they’re an easy way to get started with your UX research
User research, it’s a massive job, it takes up lots of time, costs a whole heap to do and in the end, you have a bunch of woolly data that you don’t know what to do with….. WRONG.
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November 16, 2017
Referral marketing: 7 tactics for success
Referral marketing is an incredibly effective form of marketing for increasing sales and conversions. Referral marketing is about purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people […]
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November 15, 2017
7 tips to grow your email list organically
Are you looking for some quick-win tactics for building your email database and acquiring subscribers, to send regular marketing content, news and product offers to? We’ve outlined 7 great tips to grow your email list organically, including examples from top […]
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August 1, 2016
New to AdWords: expanded text ads
Google is evolving text ads for mobile-first consumers.
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June 29, 2016
Google search on mobile – what’s new?
Every year there are trillions of searches happening on Google.com and over half of those searches happen on mobile.
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January 29, 2016
Google drafts & experiments
Google drafts & experiments: mobile bid adjustments Being a Google partner gives our marketing department plenty of advantages; we are often the first to hear about new developments and changes and the first to be taught new skills directly from […]
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August 21, 2015
Changes to Google Shopping feed specification
Google Shopping – September update Google recently made some changes to the Google Shopping feed specification and product taxonomy. The forthcoming updates will require any businesses using Google Shopping to make changes to their product data feed by 15th September […]
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June 4, 2015
Google sitelink extensions
A powerful optimisation tool for any PPC account. Sitelinks allow you to include additional information to your Google search ads, in the form of links to specific pages. When a customer clicks on an ad they are usually taken to […]
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May 26, 2015
Content marketing for Naylors equestrian
The power of content Naylors are one of the UK’s leading suppliers of equestrian fashion. By working very closely with them (we love a bit of team work) we have played a significant part in ensuring they doubled revenues across […]
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May 21, 2015
Google call extensions
An alternative touch point for your customers. You can no longer include your phone number in the basic ad copy, thereby encouraging you to now make the most of the call extension facility found in the ad extensions tab.
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May 18, 2015
Google callout extensions
Are you making the most of them? Like all ad extensions, callouts allow you to include additional text with your search ads. These bullet points of information are not clickable and are simply there to add value. Callouts appear in […]
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May 12, 2015
Google ad extensions
An introduction: Create more reasons to click on your ad!
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May 8, 2015
Social branding
The 2nd in series of visual language, ‘everything covered’. So yesterday I reminisced on that old saying ‚Äòa picture is worth a thousand words’, my musings peppered with psychologically-based quotes from research. Today, let’s talk about your brand, the online […]
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May 7, 2015
Visual language
Social images, everything covered! They say that a ‚’A picture is worth a thousand words’ So why doesn’t everyone take advantage?
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April 24, 2015
Social profiles for business
The right balance of consistency and variation As we are all aware, social platforms are the perfect marketing tool for business. Businesses aren’t just using one social platform, they are using several in order for their brand message to reach […]
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April 22, 2015
Social customer care
The landscape is changing. If you have an eCommerce shop it’s good to take a minute and put yourself into the shoes of your customer. Let’s think about the journey they take.
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April 8, 2015
Becoming Google certified
Our latest post ‚ÄòThe Benefits of Becoming a Google Certified Shop’ provided you with tonnes of reasons why you would want to become certified. If you are a business owner and aware of these vast benefits, then I know the […]
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April 7, 2015
Google certified – the benefits
Seal of approval With the latest buzz-phrase being ‘social proof’, we can’t help but ask – is your business doing enough to prove itself to your audience and have the edge over competitors?
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February 19, 2015
Content marketing for ecommerce – emails
Using email marketing to boost sales through your website In the first instalment of our new three-part series on content marketing for eCommerce, we looked at onsite content. This time we’re focusing on email marketing and how it can be […]
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January 29, 2015
Content marketing for ecommerce
Using onsite content to boost your website Content marketing is playing an increasingly pivotal role in the new business strategies of most major eCommerce websites. Over the last couple of years, major search engine updates such as Google Panda and […]
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December 12, 2014
Google Shopping advice & optimisation
Using granularity to boost a retailer’s ROI Google Shopping should be a vital part of most retailers’ armouries. For many businesses in this sector it is one of the largest revenue-generating tools available. To give you an example of what […]
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October 2, 2014
Automated email in the modern marketing mix
What place does automated email hold in the modern marketing mix? In an ever-changing world where technological advancement is moving at an incredible pace, it is perfectly conceivable that certain traditionally strong channels of your marketing mix may stop performing. […]
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June 17, 2014
3 Reasons You Should Be Using Shorter Sentences
Short sentences really work! Slow down. Take a deep breath.
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May 7, 2014
Using Negative Keywords In AdWords
Using Negative Keywords in Google AdWords When developing an AdWords campaign, it is always vital to do thorough keyword research. By choosing relevant and accurate keywords for each ad group, you can go some way to ensuring that your ads […]
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April 25, 2014
The cardinal sins of AdWords
PPC ads are a great way of driving traffic to your site and ultimately increasing conversion. However, getting them right first time can be difficult, particularly if you’re new to the AdWords platform. If your ads’ performance isn’t quite up […]
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March 25, 2014
Sitelink Extensions
Are you using sitelink extensions to their full potential? Sitelink extensions are a type of ad extension, and offer an easy way to help potential customers find what they’re looking for. They appear below your PPC ad, allowing you to […]
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February 21, 2014
Product listing ads and Magento stores
How can Google’s PLAs Help to deliver incremental revenue to my Magento ecommerce store? Google’s Product Listing Ads (PLAs) can be the single biggest sales channel for ecommerce retailers. How they are used, particularly with a Magento store, can spell […]
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