User research, it’s a massive job, it takes up lots of time, costs a whole heap to do and in the end, you have a bunch of woolly data that you don’t know what to do with….. WRONG.
Author archives: Anna Green
Free Ecommerce Checklist: UX Essentials for Retailers
Today’s shoppers have heightened expectations of ecommerce store capabilities. They want quick and easy ways to browse for products and a frictionless route to purchase. Our Creative Director and UX specialist Anna Green has put together this great checklist which outlines the […]
5 examples of effective ecommerce checkout processes
Nowadays in ecommerce, consumer expectations require brands to give customers a smooth route to purchase and good user experience on their websites. Streamlining the checkout process is key for achieving more conversions – reducing the friction and number of clicks […]
10 awesome tips for creating effective ecommerce product pages
When looking to increase the performance of your ecommerce website and achieve more conversions, there are many factors to consider. Your product pages are key pages to get right, but there are lots of different elements to optimise.
Improving UX: understanding product attributes
As Magento developers, brands come to us with ecommerce websites in all sorts of different conditions. A common area in need of improvement is product attribution. Merchants must listen to customers to create the best possible browsing experience and route […]
Opinions of a savvy shopper
Where I like to shop online and why . . . In this post I am going to talk about four eCommerce websites that I regularly use and their strengths. Im also going to share some insights into how I […]
Responsive, mobile & everything in between
How will your website respond to 2015? Its been awhile since we wrote ‚15 reasons to go responsive in 2013‚ and a few things have evolved in that time, so we are re-visiting the dizzying subject that is responsive web […]