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Lessons learnt from User Testing at Space 48

Tom Robertshaw

“How well we communicate is determined not by how well we say things, but how well we are understood.” - Andrew Grove (Former CEO of Intel)

I have worked in ecommerce for almost a decade now. My role as consultant, adviser and evangelist is somewhat based on the assumption that I know roughly...

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5 Google Ads Tips To Help Increase Your Revenue & Profitability

Whether you love it or love to hate it, Google Ads is still a key acquisition channel for a lot of eCommerce retailers and often the channel that...

How To Be The Best Ecommerce Email Marketer in 2019

We recently held a webinar with our partners Oracle Bronto focused on top tips for eCommerce email marketers.This webinar is perfect for anyone...

A MagentoLive EU 2018 Digest

An autumnal Magento Live in Barcelona brought us the latest announcements from the newly acquired Adobe company.  There’s a lot of positives to...

Preparing Your Ecommerce Business For Black Friday & Cyber Monday

DISCLAIMER: This is not a Black Friday blog post filled with generic stats. It’s a strategy and implementation piece focused on helping ecommerce...

The Future of B2B in eCommerce

eCommerce is an extremely fast paced, rapidly changing industry which makes things extremely exciting for those in it, but it can also be hard to...

Magento 1 End of Life 2020: What does this mean for retailers?

So, the news is out. Magento 1 will stop being supported at the end of June 2020. With over 250,000 retailers using Magento Commerce worldwide,...

Managing sensitive customer data in development environments

Our team in Bath have recently been working on a data anonymisation project and found some really interesting insights, that as a team we wanted...

Top Tools and Technology to Enhance Your Omnichannel Retail Strategy

Taking an omnichannel approach in retail is becoming increasingly important, as modern consumers expect a seamless user journey, wherever and...

10 Effective Email Marketing Tactics to Drive Ecommerce Conversions

Email marketing and ecommerce go hand-in-hand and email has long been a retailer's most effective channel for nurturing customer relationships and...

10 years of Space 48

Today we celebrate Space 48's Tenth Birthday. It's hard to believe it's been that long! We started the day with our monthly business update, with...

Debunking the Myths of Ecommerce #4: Conversions and Performance

Measuring and monitoring your conversion rate and performance is crucial for any ecommerce business. It's important to be aware of which factors...

The Rise of Fast Fashion: High Street vs Online Fashion Retailers

Yet another high street brand was in the news recently to announce profits slumps and the closure of a large number of stores across the UK. House...

How to Harmonise the Online and Offline Shopping Experience

The term "omnichannel" is often misinterpreted or wrongly attributed in the retail industry. Omnichannel commerce is not just about integrating...

GDPR Debrief: How Retailers Have Approached Data Compliance

GDPR has been a hot topic for a while now and even though the deadline for data compliance has passed, the influence and impact of the General...

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