#23: Secrets To Making The Most Of The B2B Ecommerce Opportunity

The B2B customer is evolving, they’re no longer a user of fax machines or even a mobile device to make calls. They’re shoppers like you and I so how should B2B businesses be changing their approach to digital commerce to accommodate for this new generation of B2B customers. How does the commerce experience differ and where does it start to cross over into B2C? Should eCommerce technology companies be focussing their products in this ever-evolving B2B market or should their products already cater for the B2B customer anyway?
To answer these questions, on this week’s episode of the Space Bar Podcast, we’re joined by the IT and Operations Director at the B2B Health & Beauty wholesaler Ellisons, Lee Farmer and the Sales Director for the UK & Ireland at FACT-finder, Stuart Patterson.
Presented by Pete Robertshaw, Head of Commerce Consulting at Space 48
Listen here:
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |