#49: Why your PX (product experience) is fundamental to delivering a great CX
Welcome to the latest episode of the Space Bar podcast, where we discuss the importance of the product experience in the customer journey; we’ll specifically discuss PIM software’s role in a digital commerce business. We’re excited to be joined by Joe Richardson, the Director of Channel for the UK & Ireland at Akeneo.
- What is PIM
- Who is Akeneo
- Why should a business invest in PIM?
- When did PIM become a thing in the UK?
- Who is PIM relevant to?
- Core benefits of PIM
- How to put together a business case for PIM
- Demonstrating the ROI of PIM
- Importance of investing in the product experience vs the customer experience
- What does a PIM project typically look like?
- What can’t it solve?
- How can PIM help drive culture change within a business?
- The future of PIM
- AI and product descriptions
Hosted by Space 48’s PIM expert and Head of Commerce Consulting, Pete Robertshaw.